The Rules and types of Marketing

Lead generation strategy 

Platform

1-Paid ads 

Your business pays for ads on some form of media where your target audience would hang out.

2-Earned data

These prospects’ contact information was obtained either through paying for a service providing it or negotiating a deal between your business and another that is mutually beneficial.

3-Owned data

These prospects have given you their contact information based on you supplying them with something of value, which could have been free or paid for.

People

4-Manual outbound marketing

This is done by you or your sales team calling or emailing prospects you believe to be in your demographic of an ideal customer.

5-Affiliate 

These prospects come to you through your affiliation with someone else in your network that has an incentive to send customers your way.

6-Word of mouth

This is the best form of marketing/sales. When your customers like your product of service so much that they send you customers because they tell them how good it was for them.

The Marketing rule of “100” is one of the best ways to achieve a high inflow of prospects toward your business. If you do not have the money you, yourself, or your sales team should be sending out at least 100 outbound calls, these can be call or email.

Or

If you do have the money and your numbers make sense you should be spending at least $100 per day on a marketing channel.