Marketing- Where to start?

Most Businesses that start as side hustles for people with a day job begin with word of mouth marketing that then evolve to other marketing/ sales channels.

Ideally you would start your business with the 3 sticker marketing channels that are on the bottom side of the 6 channels, listed in this section. (Manual outbound marketing, Affiliate programs, or Word of mouth)

Customers brought into your business through these channels feel as though they have a connection with you or your brand, because they have had personal contact with you or your team, someone in your network who promotes your business, or another customer has referred them because your product or service was so good.

The term “sticky” means they will stick around longer, because of this feeling of association or confidence in your new relationship based on their connection with whoever they heard about your business from.

I wouldn’t suggest the other 3 forms of marketing until you have created a reliable sales/marketing channel out of at least 1 of the 3, sticker options.