Launching Your Next 3-5 Products or Services
Once you already have things rolling with 1 product or service selling through 1 or 2 marketing/sales channels, and producing $100k, you are well on your way to achieving the $1Million top line revenue mark.
After Defining your Niche/Brand, the next step is to identify 3-4 more products, or services, that you can launch, in the order they make sense, to your current customer base. You may even poll your existing customers for ideas on what else they would like to buy from you if they could..
Once you have these products, or services, that align tightly with your niche/brand written down, it’s time to replicate how you launched your first product or service for each of these.
If you used the method of “stacking the deck” as presented in Part 1 of the course, this will be much the same. Leverage your current customer bases’ data, social media outlets, and any other marketing channel that has worked up to this point to talk about the add ons, or the next products, before and as you launch them alongside your current offering.
Below are the 6 types of Sales/Marketing channels we discussed in Part 1 for your reference.
6 Types of Marketing/Sales Channels
Platforms
1-Paid ads
Your business pays for ads on some form of media where your target audience would hang out.
2-Earned data
These prospects’ contact information was obtained either through paying for a service providing it or negotiating a deal between your business and another that is mutually beneficial.
3-Owned data
These prospects have given you their contact information based on you supplying them with something of value, which could have been free or paid for.
People(Sticky)
4-Manual outbound marketing
This is done by you or your sales team calling or emailing prospects you believe to be in your demographic of an ideal customer.
5-Affiliate
These prospects come to you through your affiliation with someone else in your network that has an incentive to send customers your way.
6-Word of mouth
This is the best form of marketing/sales. When your customers like your product or service so much that they send you customers because they tell them how good it was for them.