Define your Niche and Brand

Once you’re well on your way to a million dollar run rate selling 1 item/service thru 1 sales/marketing channel, you might start seeing all the other possible products you could sell… before you start selling more you should pick your niche problem and what you want your brand to represent to your consumer demographic. 

Writing down the exact problem you’re solving, and for who, will give you the path forward to the next products/services you should add. 

Lean on your mission and vision statement here to make sure what you introduce to your market aligns with your values and customers.